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Join date: Sep 29, 2022


The iPad (2021) and iPad mini were the world's best-selling tablets in Q1

Earlier this month, it was reported that Apple's iPhone 13 and iPhone 13 Pro Max were the best-selling smartphones in the world in the first quarter of 2022. Now new data shows that Apple devices have also dominated the tablet market. On these models you still can use apps from App Store like .

Apple's iPad series absolutely dominates the tablet market

International Data Corporation (IDC) analyst Francisco Jeronimo reports that the iPad series accounted for 31.8% of global tablet shipments in January-March, making Apple the number one brand. Behind the brand's success was the entry-level iPad (2021), which debuted in September and starts at $329 in the US. It was not only Apple's best-selling iPad but also the world's most popular tablet.

The highly reviewed and long-awaited iPad mini (2021) followed in second place. Apple's mini-iPhones have had significant success in recent years - even going so far as to abandon their size in September - but the latest data suggests that the demand for the compact tablet still exists.

Another iPad entered the top three - the iPad Pro (2021). Apple's flagship tablet comes in two sizes and starts at $799, but that high price hasn't deterred customers because the latest iPad Pro outperforms every Android tablet on the market. This is certainly no mean feat.

Apple failed to get fourth place in the best-selling list, but the previous generation iPad Air (2020) finally became the fifth best-selling tablet in the first three months of 2022. This is particularly impressive. Considering that the tablet was originally launched in October 2020. But the iPad Air will make a big jump in the second quarter, as the demand will increase after the launch of the iPad Air (2022) in March.

iPad (2021), iPad mini (2021), iPad Pro (2021), and iPad Air (2020) accounted for 9% of Apple's total tablet sales in the first quarter of 2022. The remaining 6% is probably due to old models. such as the iPad (2020) and the new iPad Air (2022). These four iPad models also captured 30% of the global tablet market.

Samsung continued to be the second largest tablet brand

Samsung followed Apple in second place with 21.8% market share in the global tablet market, where both brands have a strong duopoly in the segment with almost 5% market share. Details about Samsung's performance are scarce, although the company's affordable Galaxy Tab A 8. The model(2020) proved to be popular enough to become the fourth best-selling tablet in the world as well as the best-selling Android tablet.

Other models, such as Galaxy Tab A7 Lite and Galaxy Tab S7 FE, are examples of other tablets that should sell well, but in the end, the demand was not enough to make it into the top five worldwide. However, things may change in the coming months. . Samsung is rumored to be working on an updated Galaxy Tab S6 Lite (2022) and an updated Galaxy Tab A7 Lite, and what could be a smaller, more affordable version of the Galaxy Tab S7 FE.

Amazon has overtaken Lenovo to take third place in the tablet market.

Now that Huawei is out of the equation, Amazon and Lenovo are often in a tight battle for third place in the tablet segment. In the last quarter, Amazon won. The company behind the Fire tablets captured almost 10% of the market - 9.8% to be exact. It offers a small but popular line of affordable tablets, led by the Fire HD 10 and HD 10 Plus models, which were launched about a year ago.

Amazon also sells two smaller and even cheaper devices, the Fire HD 8 and HD 8 Plus, but they've been around for almost two years now and are getting an update soon. Once they are updated, Amazon increases its share.

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Teresa  Rink

Teresa Rink

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